Three Lime Pines is the creation of Jessica Hardin, a self-help blogger and architect. She had already taken a stab at a logo but needed another pair of eyes to bring it home. Jessica wanted it to have a clean, minimalistic, and friendly aesthetic—something reminiscent of coffee shops and the pacific northwest.
With that in mind, I sketched quite a few doodles. I ended up using two fonts: Quicksand and Sant’Elia Script. The letter “M” works as a standalone icon, which Jessica uses on social media platforms. She was quite happy with the final logo, and I’m quite proud of it, too.