This logo began as a secondary project to a website redesign, so the initial ideas were broad. I developed version 01 to work as a graphic, a full logo, and text only (depending on the use case).
The client liked the direction but asked to extend the stems of the “H” while keeping the original thickness for the hill shape. They also requested pairing the header with a serif font. The final typefaces are Raleway and Plantagenent Cherokee; the HCC letters are custom shapes.