Client: J. Sulzbach Date: Jun. 2015 My Role: Art director Skills: Art direction, branding, layout, retouching, social
Figuratively was my ambitious YouTube series about action figures and figurines. For the logo, I wanted thick, boldly-shaped letters reminiscent of comic book titles. I decided to draw and illustrate each letter instead of using a font. For the color scheme, I wanted something fun, saturated, and high-energy. The one word that repeatedly came to mind was “grapefruit.”
Video is not my forte, but I spent several hours animating the introduction and the button graphics in AfterEffects. Editing was done in Premiere Pro. The music was licensed from Audio Jungle.
About J. Sulzbach
Jonathan is a designer and illustrator with over 15 years of experience. His background is brand identity, creative development, and digital marketing. Clarity and refinement are the hallmarks of his work, strengthened by excellent language skills.