Client: Cinema Filibuster Date: Aug. 2015; Aug 2013 My Role: Art director Skills: Art direction, branding, social media, web
Visit Cinema Filibuster
In August 2013, my friend Sean Hastings and I launched a YouTube channel for reviewing movies and TV shows. I came up with a texture-heavy design meant to evoke the gritty, grungy feel of celluloid. We ran with that design across YouTube, iTunes, and Instagram for about two years.
In August 2015, I felt it was time for a comprehensive brand refresh. I picked a green and gray color scheme because it felt livelier, and the parchment texture was simplified to a fractal pattern with diagonal boxes. The parchment treatment demanded too much attention, so the goal of the refresh was to highlight text and images. I also launched a revised website using a WordPress template and modified the CSS to reflect the new branding.
About J. Sulzbach
Jonathan is a designer and illustrator with over 15 years of experience. His background is brand identity, creative development, and digital marketing. Clarity and refinement are the hallmarks of his work, strengthened by excellent language skills.